Don’t let it be said that our government doesn’t know how to run big business. If marketing is any indication, they certainly can market as well as the best of them. I received a phone call today, as I often have in the past, to make a contribution to the campaign of our U.S. Senator. But today’s call was unique as the election for the senator does not occur for another year and a half.
In my opinion our U.S. Senator does a great job and has an excellent reputation in Washington. Thus, I gladly support him by making regular contributions. And so I immediately said, “Yes, I will be glad to donate $25.” But the clever and well-experienced telephone solicitor responded, “Thank you, we appreciate your donation. He then went on to say, “Since the election is not for another 20 months, would you consider donating $10 a month for the next 20 months?’ I quickly calculated the total of $200, politely refused, and repeated I would send $25.”
I must admit however, his technique impressed me. He didn’t request a contribution of $200 knowing many people would immediately balk at that figure. Instead, he asked for a much smaller $10 amount and I will bet that many people, without thinking twice, will say yes.
By Hannah --www.FunnyPhotosContest.com a photo contest for cute or funny photos and photo captions.
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